J Global Scholar Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 35(2)
POSTING TYPE: TOCs
AI chatbots with visual search: Impact on luxury fashion shopping behavior
—Le Qi, Eunju Ko & Minjung Cho [] []
How gender suggestive tourism brands influence consumers’ purchase intention
—Honglei Liu, Lanqiao Liu, Xiaorong Zhang & Daoming Xu [] []
Social media influencer attributes and purchase of counterfeit fashion goods: Self-determination as a mediator
—Tamil Selvi Renganathan, Mei Teh Goi & Chai Lee Goi [] []
The influences of aura and anthropomorphism of virtual humans on perceived interactivity and purchase intention
—Juran Kim & Joonheui Bae [] []
Impact of the expected B2B internal customer experience on intention to adopt artificial intelligence (AI)
—Dong-Hwan Park, Qi Jiang & Kyung Hoon Kim [] []
How experiential creation drives use experience in the metaverse: Focused on the interaction effect between item popularity and need for uniqueness
—Sung Hun Bae & Joonheui Bae [] []
Opportunity or threat? The effect of implicit belief and uncertainty avoidance on job replacement
—Tam Duc Dinh [] []