J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 16(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Creating cool: The crafting, development, and management of cool brands
—Geraldo Matos, Delancy H. S. Bennett, Mitchell L. Hamilton, Cecilia Ruvalcaba, Bhaskar Upadhyaya & Nwamaka A. Anaza [] []
The consumer socialization process: How social media affects youth luxury consumption
—Juha Park & Jaehoon Chun [] []
Consumer’s contradictory needs: Functionality and sustainability on purchase intentions for sportswear
—Juyoung Lee, Jihyeong Son & Soyoun Lim [] []
Consumption of digital virtual fashion goods in metaverse
—Sung Hun (Kevin) Bae, Kyung Hoon Kim & Erin Cho [] []
Interplay of immersion, absorption, and flow in virtual reality: Based on experience economy theory and flow theory
—Yuanhan Fang & Yerim Chung [] []
How do luxury fashion communities express negativity? A netnographic approach
—Mafalda Jacques dos Santos Barata, Amélia Brandão, Jitpisut Bubphapant & Sunny Vijay Arora [] []
Clothing design factors, aesthetic experience, and preference: Additional insights from neuromarketing in civil defense clothing
—Eunju Ko, Eun-Ju Lee, Kyung Hoon Kim, Neulonbit Oh & Meiling Yin [] []