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2026 ÂÜÀòÉç¹ÙÍø Winter Academic Conference – Call for Papers now open!

February 9, 2026 | Virtual Conference
February 13-15, 2026 | Madrid, Spain

°Õ³ó±ðÌý°ä²¹±ô±ôÌý´Ú´Ç°ùÌý±Ê²¹±è±ð°ù²õÌý´Ú´Ç°ùÌý³Ù³ó±ð 2026 ÂÜÀòÉç¹ÙÍø Winter Academic Conference is now open! Submissions are due on Wednesday, August 20, 2025.  To learn more about the 2026 ÂÜÀòÉç¹ÙÍø Winter Academic Conference theme and tracks, and to submit your work for consideration, please visit the Call for Papers page.

2026 ÂÜÀòÉç¹ÙÍø Winter Academic Conference Call for Papers page:

/2026-ama-winter-academic-conference-call-for-papers/

Co-Chairs: Michael Haenlein, K. Sudhir, and Ela Veresiu

Theme: Bridging at the Frontiers: Marketing for a World in Transition

As the ÂÜÀòÉç¹ÙÍø’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. In today’s world of transition—marked by geopolitical tensions, within-country polarization and ideological contests, environmental challenges and the transformative impact of AI—marketers must navigate complex trade-offs and seize opportunities to create meaningful value.

The 2026 theme emphasizes the dual challenge of bridging divides—local and global, technological and human, ideological and practical—while advancing the frontiers of what marketing can achieve. How can marketing leaders respond to shifting societal norms and skepticism toward policies of sustainability and inclusion while fostering trust across diverse audiences? What role can AI play in transforming customer journeys while driving ethical innovation and equitable growth, such as balancing personalization with privacy and fairness? How can firms manage the dynamic tension between global ambitions and local relevance, ensuring their strategies resonate across distinct cultural and economic contexts?

Mark your calendar for the 2026 ÂÜÀòÉç¹ÙÍø Winter Academic Conference to explore these pressing questions and opportunities, from rethinking how marketing helps to balance resilience and efficiency in rapidly evolving markets to leveraging emerging technologies to address societal challenges. Together, we’ll bridge the gap between academia and practice, connect global trends with local realities, and chart new frontiers for marketing in a dynamic and interconnected world in transition.