蹤獲扦夥厙

Introduction

This special issue will take a multi-disciplinary approach including different perspectives (marketing, management, information and communication technologies, consumer behaviour, entrepreneurship etc.) drawn from academic and theory and practitioner experiences.

Cutting edge research that expands the frontier of the research area on the relationship between e-commerce and physical stores in fashion, both empirically and with respect to theoretical implications. Submissions should consider the role of new technologies, and its implications, for actors and processes, suggesting scenarios to contribute to the delivery of the most up to date knowledge about the subject to both scholars and practitioners.

The topic of the relations between e-commerce and physical stores emerges in many business cases in the fashion industry with the recent technology developments (Beckb & Cri矇a, 2018; Guercini and Runfola, 2015; Ofek et al., 2011; Picot-Coupey et al., 2016). The growth of fashion e-commerce has led to a shift of attention from the physical to the digital channel and can help explain the crisis of traditional commercial formats (Avery et al., 2013; Bhatnagar & Syam, 2014; Hagberg et al., 2016; Siddiqui et al., 2003; Yoganathan et al., 2019; Willems et al., 2017). On the other hand, the evolution, in particular in fashion retail, of omnichannel approaches instead of multichannel ones, had pushed to an integrated vision between online and offline stages of the customer journey (Fuentes et al., 2017; Gallino & Moreno, 2014; Grewal et al., 2010; Landmark & Sj繪bakk, 2017; Roggeveen et al. 2016). The development of an approach to artificial intelligence, both by the perspective of heuristics as symbolic-physical systems, and in the use of machine learning and neural networks, is proposed by various actors in the digital context and can have an impact also in the fashion retail field (Fuentes et al., 2017; Grewal et al., 2017; Guercini et al., 2018; Guercini, 2023; Kim & Cheeyong, 2015).

Topics of Interest

• Digitalization and automation of fashion physical stores;
• augmented reality for physical stores and online fashion retailing;
• retail apocalypse and the role of fashion e-commerce and new technologies;
• artificial intelligence, heuristics and machine learning for fashion retail marketing;
• neuromarketing, visual merchandising in physical store and e-commerce.

Submissions Information

Submissions are made using ScholarOne Manuscripts. Registration and access are available at:

Author guidelines must be strictly followed. Please see:

Authors should select (from the drop-down menu) the special issue title at the appropriate step in the submission process, i.e. in response to ���Please select the issue you are submitting to���.

Submitted articles must not have been previously published, nor should they be under consideration for publication anywhere else, while under review for this journal.

Key deadlines

Closing date for manuscripts submission:泭31/07/2025

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