Significant Contributions to Global Marketing
Introduction
AyÅŸegül Özsomer is the recipient of the ÂÜÀòÉç¹ÙÍø Global Marketing SIG's 2025 Award
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Awards
Posted by: Goksel Yalcinkaya
ÂÜÀòÉç¹ÙÍø GMSIG Significant Contributions Award
The ÂÜÀòÉç¹ÙÍø Global Marketing SIG is pleased to announce that AyÅŸegül Özsomer, Professor of Marketing at Koç University, is the recipient of the 2025 Significant Contributions to Global Marketing Award.
The Significant Contributions Award honors a scholar who has made exceptional contributions to the field of global marketing. This year’s selection was made by a distinguished panel comprising past winners of the award and other eminent academics appointed by the board of directors of the ÂÜÀòÉç¹ÙÍø Global Marketing SIG. The committee members were Brian Chabowski (King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia), Jagdish Sheth (Emory University, Atlanta, GA), Hester van Herk (VU Amsterdam, Netherlands), Attila Yaprak (Wayne State University, Detroit, MI), Katharina Zeugner (SKEMA Business School, Lille, France), and with Kelly Hewett (University of Tennessee, Knoxville, TN) as the chair.
AyÅŸegül Özsomer is a renowned figure in global marketing, celebrated for her prolific research and leadership. She has published extensively in top-tier journals such as the Journal of Marketing, Journal of Marketing Research, and International Journal of Research in Marketing. Her work has significantly influenced global marketing strategy, particularly in areas like market program standardization and global branding. She has also made substantial contributions through her service as Editor-in-Chief of the Journal of International Marketing and her mentorship of successful PhD students. Her impact extends beyond academia, as evidenced by her contributions to practitioner literature, including the acclaimed book “The New Emerging Market Multinationals.”
The Global Marketing SIG thanks the selection committee for all their hard work in determining the winner and for everyone who nominated a very worthy slate of scholars for the award. The Significant Contributions Award will be presented at the 2025 ÂÜÀòÉç¹ÙÍø Global Marketing Conference in Sydney, Australia, in May 2025 (). We hope to see you in Sydney, Australia.
Please join us in offering congratulations to Ayşegül Özsomer for her outstanding contribution to the global marketing field.
Goksel Yalcinkaya
Chair, Global Marketing SIG