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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens
—Anna S. Hollstein, Michael Schade, Christopher Kanitz, Christoph Burmann []

Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts
—Priya Narayanan []

Just Walk Out Stores — The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption
—Simon Hazée, Arne De Keyser, Bart Larivière, Yenee Kim, Arash Talebi, Ivan Gordeliy []

Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy
—Xiaoying Zheng, Chunlei Liu, Lijing Zheng []

When Did They Post It? How Temporal Markers Influence the Persuasiveness of Online Reviews
—Linda Hagen, Ed O’Brien []

AI Chatbot, Human, and In‐Between: Examining the Broader Spectrum of Technology‐Human Interactions in Driving Customer‐Brand Relationships Across Experience and Credence Services
—Margaret L. Sheng, Natalia Natalia, Effy Zalfiana Rusfian []

Leveling the Playing Field… in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge
—Umair Usman, Alexander H. Ziegler []

Shyness vs Confidence: The Effect of Virtual Influencer Personalities on Social Media Users’ Well‐Being and Addiction
—Amna A. Sattar, Junaid Ul Haq, Aysha Saleem, Wasim Ahmad [Google Scholar]

Is Virtual Reality Lonely? The VR–Isolation Stereotype and Its Impact on VR Adoption
—Nikolay Slivkin, Leila Elgaaied-Gambier, Linda Hamdi-Kidar []

The Effects of Avatar Human‐Likeness on Psychological Closeness in Virtual‐Reality
—Rebecca L. Chae, Hyojin Lee, Eunsoo Kim []

Authenticity and Conflicting Identity Goals: How Consumers Protect Their “Authentic Self” While Consuming Inauthentic Marketplace Offerings
—Hyun Jeong Min []

Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers’ Willingness to Provide Online Reviews
—John Kim, Gregory R. Thrasher, Caitlin A. Demsky [Google Scholar]

Coping With Experiences of Sociomoral Violations Through Consumption of Anger‐Eliciting Content
—Nira Munichor, Yael Steinhart []

Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude
—Shuaifan Zeng, Shuilong Wu, Yongna Yuan, Xiaobing Xu []

The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges
—Yuksel Ekinci, Shubhankar Dam, Georgia Buckle []