Mar Theory
Introduction
Marketing Theory, 25(1)
POSTING TYPE: TOCs
Special issue: Theoretical Advances on the Contemporary Consumption of Religion
Editorial
Old gods, new world: Theoretical advances in the marketization and the consumption of religion
—Ateeq Abdul Rauf, Samuelson Appau, and Ajnesh Prasad []
Special Issue
Institutional complexity and consumer wellbeing: Navigating the conflicting logics of religion, state, and market during the COVID-19 pandemic
—Ozlem Sandikci, Berna Tarı KasnakoÄŸlu, and Åžahver Omeraki Çekirdekci []
The inter-generational construction of religious in/authenticity in the rituals of British Pakistani Muslims
—Zeeshan Rafiq and Susan Dunnett []
Religion in neoliberal times: The global spread of marketization, implications for religion, and future research directions
—Elif Izberk-Bilgin and Russell W Belk []
Saved by a brand: An odyssey of personal deliverance
—Gregorio Fuschillo, Julien Cayla, and Bernard Cova []
Navigating spirituality in vegan fashion consumption: Purification and transgression tolerance
—Marian Makkar, Ye (Nicole) Yang, and Rachel Lamarche-Beauchesne []
The making of negative being: Religion, humiliation, and consumer vulnerability
—Rohit Varman and Kanika Meshram []
The hybrid authenticity of virtual pilgrimage
—Mai Khanh Tran and Andrew Davies []