Mar Sci
Introduction
Marketing Science, 44(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Engagement That Sells: Influencer Video Advertising on TikTok
—Jeremy Yang, Juanjuan Zhang, and Yuhan Zhang []
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta
—Nils Wernerfelt, Anna Tuchman, Bradley T. Shapiro, and Robert Moakler []
Product Safety and Liability with Deceptive Advertising and Moral Hazard
—Xu Guan, Huan Cao, Krista J. Li, and Yucheng Ding []
On the Profitability of Loyalty
—Ying Lei, Ji Shen, Ei Yang, and Xin Zhai []
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora
—Ali Goli, David H. Reiley, and Hongkai Zhang []
Overdiagnosis and Undertesting for Infectious Diseases
—Tinglong Dai and Shubhranshu Singh []
Endogenous Costs, Market Competition, and Disclosure
—Xi Li []
Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out
—Z. Eddie Ning, Jiwoong Shin, and Jungju Yu []
Inventory Information Frictions Explain Price Rigidity in Perishable Groceries
—Naveed Chehrazi, Robert Evan Sanders, and Ioannis Stamatopoulos []
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
—Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair, and Xiliang Lin []
Multiobjective Personalization of Marketing Interventions
—Omid Rafieian, Anuj Kapoor, and Amitt Sharma []
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition
—Lan Luo []