Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 43(2)
POSTING TYPE: TOCs
Optimizing green knowledge acquisition through entrepreneurial orientation and resource orchestration for sustainable business performance
—Asier Baquero []
Social media communication, consumer attitude and purchase intention in lifestyle category products: a PLS-SEM modeling
—Sumanjeet Singh, Dhani Shanker Chaubey, Rohit Raj, Vimal Kumar, Minakshi Paliwal, Seema Mahlawat []
Can virtual streamers replace human streamers? The interactive effect of streamer type and product type on purchase intention
—Rui Yan, Zhen Tang, Dewen Liu []
Over-the-top (OTT) platforms: a review, synthesis and research directions
—Prateek Khanna, Reetika Sehgal, Ashish Gupta, Ashish Mohan Dubey, Rajeev Srivastava []
Exploring online advocacy mechanisms through self-presentation: a comparative analysis between e-commerce website customers
—Muhammad Haroon Shoukat, Islam Elgammal, Mukaram Ali Khan, Kareem M. Selem []
The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude
—Matilda Adams, Ernest Yaw Tweneboah-Koduah, Stephen Mahama Braimah, Raphael Odoom []
Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework
—S.M. Fatah Uddin, Mohd. Danish Kirmani, Lamay Bin Sabir, Mohd. Nishat Faisal, Nripendra P. Rana []
Drivers of brand love for organic wine brands: moderating role of ethnocentrism
—Seema Bhardwaj, Kishalay Adhikari []
Engage to co-create! The drivers of brand co-creation on social commerce
—Saiyara Nibras, Tjong Andreas Gunawan, Garry Wei-Han Tan, Pei-San Lo, Eugene Cheng-Xi Aw, Keng-Boon Ooi []