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POSTING TYPE: TOCs

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Advertising and Marketing Communications

How allusion enhances consumer response to hope appeals in health messaging
—Pia A. Albinsson, Bruce A. Huhmann, Bidisha Burman []

The effect of brand alliances across dependent variables and research designs: A meta-analysis
—Kevin E. Voss, Mayoor Mohan, Jin Ho Jung, Fernando R. Jiménez []

Corporate Social Responsibility and Business Ethics

Social, economic, and environmental implications of drones in marketing: A framework of safeguards for sustainable technology implementation
—Stefanie Beninger, Karen Robson []

Entrepreneurship

Gender differences in social entrepreneurial activity engagement: The effect of fundamental preferences
—Iulia Stroila, Henry Shi []

Innovation & Technology

Trajectory integration and the impact of inventions
—Holmer Kok, Joseph Monroe, Philip Kappen []

How does a closed social network facilitate the impact of blockchain on corporate digital innovation performance?
—Zhijun Li, Runze Zhang, Qingyi Li, Yuchen Wang []

Unraveling the paradoxical effects of digital transformation on organizational Resilience: The role of customer and supplier concentrations
—Maomao Chi, Wenjing Li, Yuanxiang John Li, Min Zhou, Rui Huang []

Interactive Marketing & Social Media

Impact of virtual presence of others on social media service recovery evaluations: A cross-cultural perspective
—Sanchayan Sengupta, Md Rokonuzzaman, Anand Kumar Jaiswal, Raffaele Filieri []

Real-time marketing messages and consumer engagement in social media
—Myoung-Jin Chae, Omar Rodríguez-Vilá, Sundar Bharadwaj []

Marketing

Mind the standardization gap: An emerging market phenomenon
—Zeynep Müge Güzel, AyÅŸegül Özsomer, Burcu Sezen []

Inclusive marketing: A review and research agenda
—Nikhita Tuli, Vibhava Srivastava, Harish Kumar []

The impact of multiple similar online certifications on seller performance in e-commerce platforms
—Yunxiao Lu, Shaohan Cai, Qinghong Xie, Jiaxin Wang []

Organizational Behaviour and HRM

Sorting, incentive, and investment effects of employee stock ownership
—Kyoung Yong Kim, Pankaj C. Patel, Srikant Devaraj []

Retailing and Multichannel Management

In-store technology personalization: A typology and research agenda based on type of automation and data collection
—Katrin Merfeld, Jan F. Klein, Anouk de Regt, Anne-Sophie Baltin (née Riegger), Sven Henkel []

Service Research

My friend, the enemy: Developing a model for coopetition in the professional services sector
—Dominik Schlee, Tobias Gutmann []

Design-Oriented stakeholder engagement in service ecosystems
—Alexander Flaig, Hugo Guyader, Mikael Ottosson []

Designing cognitively and emotively attractive urban service environments for prospective employees: An application of biophilic design philosophies
—Dustin Maneethai, Tiffany S. Legendre, Courtney Suess, Renata F. Guzzo []

Strategic Management

Chief operating officers’ long-term orientation and corporate lean production
—Xingnan Xue, Nan Hu, Fangjuan Qiu, Gang Li []

Stepping in and stepping aside: Employees navigating digital transformation paradoxes
—Renate Kratochvil []

Unveiling the green veil: Customer green relational capital and tone ambiguity in supplier environmental disclosure
—Mengjie Xi, Wei Fang, Yang Liu, Taiwen Feng, Ananya Bhattacharya []

Shifting gears: Role of CEO turnover on shifts between exploration and exploitation
—Yoonhee Choi, Mary Benner []

Special Issue Papers

The B2B sharing economy: Framework, implications, and future research
—Sabine Benoit, Katrin Merfeld, Vivian S.C. Tunn, Tobias Schaefers, Tor Wallin Andreassen []

Opening the black box of Growth Hacking: Insights into the microfoundations of Lean Startup Capabilities
—Caterina Foggetti, Angelo Natalicchio, Lorenzo Ardito, Vito Albino []

The impact of growth hacking on firm performance under environmental turbulence: A moderated-mediation analysis
—Yatish Joshi, Rahul Bodhi, Sheshadri Chatterjee, Marcello Mariani []

The impact of new product entry on brand sales volatility at the retailer: A Detailed Look into volatility drivers
—Wanxin (Britney) Wang, Barbara Deleersnyder, Gokhan Yildirim []

Using generative artificial intelligence (GenAI) in marketing: Development and practices
—Hau-Ling Chan, Tsan-Ming Choi []