Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 43(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Perceptions of CSR initiatives as a strategic driver in strengthening relationships among banks and Italian consumers: an empirical approach in the Italian banking context
—Marco Barone, Candida Bussoli, Danilo Conte, Lucrezia Fattobene, Domenico Morrone []
Crafting brand love: role of perceived brand localness, foreignness, coolness and consumer identities in digital retail banking
—Asif Ali Safeer, Mehrab Nazir []
Online review based IPA and IPCA: the case of Korean mobile banking apps
—Sohui Kim, Min Ho Ryu []
Financial anxiety of university students in Poland and Czechia: fsQCA analysis
—A.F.M. Jalal Ahamed, Dominika Jakubowska, Tomáš SadÃlek []
Leveraging sentiment analysis via text mining to improve customer satisfaction in UK banks
—Amirreza Ghadiridehkordi, Jia Shao, Roshan Boojihawon, Qianxi Wang, Hui Li []
Fresh start mindset and attitudes toward the banks: the mediating role of optimism judgment bias and face arousal
—Wagner Junior Ladeira, Mohd Azhar, Tareq Rasul, Fernando Santini []
Cryptocurrencies as a new trigger for credit card misuse during economic downturns
—Zefeng Bai, Pengcheng Wang, Miaoqing Jia []
Agent-based modelling of credit card promotions
—Conor Brian Hamill, Raad Khraishi, Simona Gherghel, Jerrard Lawrence, Salvatore Mercuri, Ramin Okhrati, Greig Alan Cowan []
Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry
—Moayad Moharrak, Emmanuel Mogaji []
Exploring trust and outcome expectancy in FinTech digital payments: insights from the stimulus-organism-response model
—Hawazen Alamoudi, Richard Glavee-Geo, Majed Alharthi, Raigul Doszhan, Maiya M. Suyunchaliyeva []