Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 37(3)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
The threat of contagious diseases: when consumers avoid human presence in product packaging
—Jane Park, Chaeyeong Kim, Sehoon Park []
Switching costs and users’ intentions of an app-enabled cross-border e-commerce platform: examples of Amazon and Tmall Global
—Jun Li, Ye He []
Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance
—Honglei Liu, Chang Suk Choi, Kyung Hoon Kim []
The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts
—Chunlin Yuan, Yajing Yin, Zeran Zhang, Shuman Wang, Hakil Moon []
Factors influencing consumers’ loyalty in the use of mobile telecommunication services: the case study in Vietnam
—Khoa Nguyen Van, Huyen Pham Thi, Thuy Anh Phan []
The configurational impact of e-commerce live streaming interactivity on consumer engagement behavior
—Zhang Bolun, Zhou Yan, Jiang Minghui []
The impact of carbon emission regulations on B2C car-sharing platforms’ operating models
—Changyong Sun, Yiwen Li, Yixuan Liu []
Reselling or agency selling? The impact of live-streaming on selling formats
—Yue Bicheng, Naimeng Liu, Bin Liu []
Perception of corporate social responsibility in a morally contentious industry: the roles of consumption motives and ethical perspectives
—Nizar Souiden []
Navigating negative events: the role of online destination brand experience in tourists’ travel decisions
—Adnan Muhammad Shah, Abdul Qayyum, Mahmood Shah, Raja Ahmed Jamil, KangYoon Lee [Google Scholar]
Perceived environmental responsibility: how environmental pollution promotes self-improvement product preference
—Yaming Wang, Jie Han, Junhai Li, Chunlan Mou []
Young consumers’ online experiential consumption behavior of foreign contemporary music: generational and gender differences in the refined stimulus-organism-response theory
—Wooyang Kim, Hyun Sang An, Donald A. Hantula, Anthony Di Benedetto [Google Scholar]
Linking SMEs’ customer strategy to firm growth: the case of manufacturing suppliers in South Korea
—Eunjeong Seo, Euehun Lee []
The effects of quality perception and multisensory perception on purchase intention when consumers shop online
—Bo Han, Pei Li, Xiaoqin Tan []