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POSTING TYPE: Revisits

Posted by: Riley Fickett

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2025ÌýÂÜÀòÉç¹ÙÍø Summer Academic Conference – Register Today!
August 22-24, 2025Ìý | Chicago, IL
Virtual: August 18, 2025

Registration for the 2025ÌýÂÜÀòÉç¹ÙÍø Summer Academic Conference is live! Be sure to register before the Early Bird deadline of July 16^thÌýfor the best possible rate at !

Co Chairs:ÌýColleen Harmeling, Tonya Bradford, and Adithya B. Pattabhiramaiah

Theme:ÌýData Revolution: Empowering Humanity

Data plays an increasingly expansive role across life and commerce today, not just as a tool for business growth but as a force that can drive positive global change. As a melting pot of diversely informed disciplines (psychology, sociology, economics, computer science), marketing is uniquely positioned to capitalize on and be informed by the ongoing data revolution. Marketing provides insights into our self-perception, our view of others, our assessment of how others perceive us and our ideas for improving our world. It shapes market existence and function. Yet, to maximize opportunities through data requires us to think differently. As scholars developing deep theoretical knowledge, we must harness the value of diverse and novel data that will require nothing short of a revolution defined by new methods, new theories and collaborations across diverse disciplines (e.g., medicine, public health, law, urban planning). Mainly, it will require an openness and a hunger for unique perspectives that can enrich our own.

Join us in Chicago on August 22-24 for the 2025 Summer Academic Conference to explore a platform that will enable collaborations, forge strong relationships, inspire courageous thoughts, and ultimately nurture the human aspects of our academy.

Register at: