Global Marketing Research Award
Introduction
Timo Mandler, Fabian Bartsch and C. Min Han have won the 2025 award from the 's Global Marketing SIG
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Awards
Posted by: Goksel Yalcinkaya
GMSIG Excellence in Global Marketing Research Award
The Global Marketing SIG is pleased to announce that Timo Mandler, Fabian Bartsch, and C. Min Han are the winners of the 2025 Excellence in Global Marketing Research Award. Their winning article “Brand credibility and marketplace globalization: The role of perceived brand globalness and localness” published in the Journal of International Business Studies (2021).
The Excellence in Global Marketing Research Award recognizes an outstanding article published in a widely recognized and highly respected refereed journal that has made a significant contribution to the literature on global marketing in the previous 10 years (2015-2024). This year’s selection was made by a distinguished panel comprising past winners of the award, current and former editors/co-editors of the Journal of International Marketing, and other eminent academics appointed by the board of directors of the Global Marketing SIG. The committee members were Brian Chabowski (King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia), Jagdish Sheth (Emory University, Atlanta, GA), Hester van Herk (VU Amsterdam, Netherlands), Attila Yaprak (Wayne State University, Detroit, MI), Katharina Zeugner (SKEMA Business School, Lille, France), and with Kelly Hewett (University of Tennessee, Knoxville, TN) as the chair.
The Global Marketing SIG extends its sincere gratitude to all who took the time to nominate articles for the 2025 Excellence in Global Marketing Research Award. We are especially appreciative of the hard work and dedication of the award committee in selecting the winning article.
The Excellence in Global Marketing Research award will be presented at at the upcoming 2025 Global Marketing Conference in Sydney, Australia, from May 23-26, 2025 (). We look forward to celebrating their achievement in person at this exciting global event! Please join us in offering congratulations to Timo Mandler, Fabian Bartsch, and C. Min Han for their outstanding contribution to the global marketing field!
Goksel Yalcinkaya,
Chair, Global Marketing SIG