ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Awards

Posted by: Ju-Yeon Lee

We are thrilled to announce the recipients of the 2025 ÂÜÀòÉç¹ÙÍø TechSIG Awards!

• Gerard Tellis and P. K. Kannan– ÂÜÀòÉç¹ÙÍø TechSIG Lifetime Achievement Award. This prestigious award recognizes scholars whose enduring contributions to the fields of innovation, technology, and interactivity have profoundly shaped marketing scholarship and practice. A special thank you to the award selection committee members, Juanjuan Zhang (MIT) and Kapil Tuli (Singapore Management University), for their dedication and service.
• Nathalie Harz (University of Mannheim), Sebastian Hohenberg (University of Münster), and Christian Homburg (University of Mannheim) – ÂÜÀòÉç¹ÙÍø TechSIG Lazaridis Best Paper Award. This award honors an outstanding paper published in the last two years that has significantly advanced the understanding of innovation, technology, and interactivity in marketing. Ìý“Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables,” Journal of Marketing, 86(3), 2022, pp. 157-179. A special thank you to the award selectionÌýcommittee members: Ammara Mahmood (Wilfrid Laurier University, representative from the Lazaridis Institute), Mark Houston (Texas Christian University), and Murali Mantrala (University of Kansas)Ìýfor their invaluable contributions.
• Shiri Melumad (University of Pennsylvania)– ÂÜÀòÉç¹ÙÍøÌýTechSIG Young Scholar Award. This prestigious award recognizes an exceptional young scholar making significant contributions to the research and practice of innovation, technology, and interactivity in marketing. A special thank you to the award selectionÌýcommittee members: P. K. Kannan (Maryland), Rebecca Walker Reczek (Ohio State), and Rebecca Slotegraaf (Indiana)Ìýfor their thoughtful evaluation and service.
• Sushma Kambagowni (University of Pittsburgh)– ÂÜÀòÉç¹ÙÍøÌýTechSIG Doctoral Student Award. This award honors an exceptional doctoral student with the potential to make significant contributions to innovation, technology, and interactivity in marketing. A special thank you to the award selectionÌýcommittee members: Alice Li (Ohio State University), Nita Umashankar (San Diego State University), and Simon Blanchard (Georgetown University)Ìýfor their time and expertise.

CongratulationsÌýto all the winners!

Tech SIG membership is free for all ÂÜÀòÉç¹ÙÍø members. To add Tech SIG to your membership profile, fill out this to send your SIG selection to the ÂÜÀòÉç¹ÙÍø Customer Support team, and they will be able to add the SIG designation to your membership.