Res Apps Mar
Introduction
Recherche et Applications en Marketing, 40(1)
POSTING TYPE: TOCs
Editorial
Internationalization, open science, artificial intelligence: New challenges for Recherche et Applications en Marketing
—Damien Chaney and G矇raldine Michel []
Comparing apples to oranges: Consumer ambivalence regarding an eco-innovation laser marking of organic fruits
—Jean Pfiffelmann, Olga Untilov, John Th繪gersen, Aline Gengenbach, and Chiara Mionetto []
Consumption and reality testing: How do individuals justify the limits to their consumption efforts in the face of climate change?
—Clement Dubreuil and Stephane Borraz []
‘Digital? There are some good things and some less so . . .’: Understanding the ambivalent attitude of local food shoppers toward digitalized short food supply chains before and during the March 2020 lockdown
—Fabien Rogeon [Google Scholar]
From analytics to empathy and creativity: Charting the AI revolution in marketing practice and education
—Giulia Pavone, Lars Meyer-Waarden, and Andreas Munzel []