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Mar ZFP

Introduction

Marketing ZFP, 47(1)

POSTING TYPE: TOCs


The Role of Regulative Institutions in the Effects of Social, Environmental, and Economic CSR Dimensions across Nations
Lukas Zimmer and Bernhard Swoboda [] []

Up- and Cross-selling to Repeat Customers: Empirical Evidence from Optical Retail
Niklas Nagel [] []

Sentiment Analysis in Marketing – From Fundamentals to State-of-the-art
Andreas Karasenko [] []