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INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

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I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being
—Md. Jakir Hossain, Hyo Jung (Julie) Chang, Robert Paul Jones []

Cafe geography tells how locations vary across retail models
—Feng Gao, Zexia Wang, Shunyi Liao, Wangyang Chen, Guanyao Li, Zhenzhi Jiao []

Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce
—Abhishek Kashyap, Om Ji Shukla, Rupesh Kumar, Md Mahmudul Alam, Sarbjit Singh Oberoi []

The busier, the more outcome-oriented? How perceived busyness shapes preference for advertising appeals
—Xiaoqin Wang, Xinying Han, Zhangjian Wu, Jiangang Du, Liya Zhu []

Exploring participation intentions in metaverse-based retail stores: Implications for commute reduction
—Rajesh Kumar Singh, Pooja Goel, Aashish Garg, Ilse Struweg []

Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention
—Xueying Wang, Yuexian Zhang []

How social crowding undermines happiness from experiential purchases more than material purchases
—Yingying Du, Yun Liu []

Understanding how narrative attributes of sponsored food vlog affect viewers’ engagement: Evidence from Egypt
—Ahmed Elshazly, Jun Yan, Ahmad Ghaith [Google Scholar]

Bridging the intention-behavior-gap through digitalized information (?) – Two laboratory experiments in the textile industry
—Benedikt M. Brand []

Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers
—Naman Sreen, Ankit Mehrotra, Rsha Alghafes, Vaishali Agarwal []

Mining the truth: A text mining approach to understanding perceived deceptive counterfeits and online ratings
—Murad Moqbel, Aarushi Jain []

Rough is durable, smooth is user-friendly: Effects of surface visual roughness on consumers’ perception and product preference
—Jiuqi Chen, Peixuan Wu, Yushi Jiang, Linxiang Lv []

Neuro-signaling techniques in advertisement endorsements: Unveiling consumer responses and behavioral trends
—K. Adalarasu, K. Ghousiya Begum, M. Vishnu Priyan, C. Devendranath, G.V. Sriram []

Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience
—Bibaswan Basu, Subhadeep Mandal, Arpan Kumar Kar []

How do sales promotions, communication agents, and psychological contracts determine purchase hesitation? Evidence from live stream influencers’ fan groups
—Liangbo Zhang, Xueying Wang, Salman Majeed, Zhimin Zhou []

Influential factors of streamer popularity in the live streaming platform
—Shuhui Guo, Huan Chen, Bitao Dai, Mengning Wang, Shuo Liu, Cheng Zhang, Shan Liu, Xin Lu []

The mediating effect of user satisfaction and the moderated mediating effect of AI anxiety on the relationship between perceived usefulness and subscription payment intention
—Yang Liu, Younggeun Park, Huizhong Wang []

Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms
—Wensheng Huang, Xiaochen Wang, Qianyao Zhang, Junhui Han, Runtong Zhang []

Seeking effective fit: The impact of brand-influencer fit types on consumer brand attitude
—Siyu Che, Xiaotong Jin, Guanghua Sheng, Zhengnan Lin []

Linking components of social media usage to psychological distress: Integrating the situational theory of problem-solving and social capital theory
—Wei Tian, Feroz De Costa, Amir Rizaan Abdul Rahiman, Taewoo Roh []

Natural intelligence in autonomous vehicles: Redefining the path to human-centric adoption
—Lakshmi Ganesh Banda, Shalini Chandra []

Platform’s premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer
—Xiankun Peng, Zehua Xiang, Ting Ji [Google Scholar]

“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love
—Maria Vernuccio, Sara Boccalini, Michela Patrizi []

Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services
—Yangyang Lu, Jing Zhang []

The interactive effect of recommendation subjects and message types on consumers’ suboptimal food purchase intentions
—Sinan Li, Xinmin Huang, Yunying Sheng, Kai Chen [Google Scholar]

Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality
—Farlane S. Rumokoy, Björn Frank []

Exploitative leadership and service employees’ emotional labor: The roles of psychological distress and spousal support
—Jingyou Zhao, Niantao Jiao, Mingyan Han []

Service employees’ workplace incivility and career regret: Mediation of organizational dehumanization and moderation of psychological safety
—Gyeongpyo Shin, Won-Moo Hur, Yuhyung Shin []

How perceived social media influences consumers’ WOM on social media: The moderating impact of fear of negative evaluation
—Sıddık Bozkurt []

Exploring moral hazard and adverse selection in the context of greenwashing and organic product consumption
—Wutthiya Aekthanate Srisathan, Phaninee Naruetharadhol []

How AI enhances employee service innovation in retail: Social exchange theory perspectives and the impact of AI adaptability
—Suhyoung Ahn, JungKun Park, Sangbeak Ye []

Algorithm-based augmented reality increases website visit duration and total online purchase amount: Role of mindfulness
—Tseng-Lung Huang, Ben S. Liu []

Digitally empowered green public services in environmentally vulnerable areas: Insights from SEM-ANN analysis
—Tian Sun, Kaisheng Di, Jin Hu, Qiumei Shi, Muhammad Irfan []

Exploring the moderating role of ethics position between community commitment and oppositional loyalty in Huawei’s brand communities
—Guo Cheng, Wenjie Li, Dongyang Si, Dalin Li, Xiaoyun Han [Google Scholar]

Platforms empower: Mining online reviews for supporting consumers decisions
—Peng Wu, Shiyong Sun, Ligang Zhou, Yao Yao, Muhammet Deveci []

Key determinants of purchase intentions for geographical indication agricultural products: A hybrid PLS-SEM and ANN approach
—Zhe Lv []

More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce
—Yang Yang, Jichang Zhao, Yashuai Li []

When peripheral route meets central route: An elaboration likelihood model of sales performance in live commerce
—Qian Wang, Xinlin Yao, Xixi Li, Xiangbin Yan, Ruihao Li []

The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences
—Lala Hu, Mirko Olivieri, Marta Giovannetti, Elena Cedrola []

How to introduce? The effects of new product preannouncement content on consumer engagements in enterprise social media
—Man Chen, Xiaofei Zhang, Feng Wang []

“From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services
—Sk Abu Khalek, Debasmita Dey, Anirban Chakraborty, Tamal Samanta []

Smart product brands – The interrelation of smart products and buyer personality traits
—Friederike Paetz, Carsten D. Schultz []

Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk
—Alotosh Datta, Bikash Koli Dey, Shaktipada Bhuniya, Isha Sangal, Buddhadev Mandal, Mitali Sarkar, Rekha Guchhait, Biswajit Sarkar, Baishakhi Ganguly []

I am too young for this! A moderated-mediation model of metaverse commerce resistance
—Keng-Boon Ooi, Jun-Jie Hew, Eugene Cheng-Xi Aw, Tat-Huei Cham, Chieh-Yu Lin, Garry Wei-Han Tan []

Interaction between online retail platforms’ private label brand introduction and manufacturers’ channel selection
—Qihuan Chu, Ziqiong Zhang, Tung-Ju Wu, Zili Zhang [Google Scholar]

Foreign brand names in an emerging market: Implicit country-of-origin perceptions, consumer ethnocentrism, and environmentalism
—Alisara Rungnontarat Charinsarn, Mark Speece []

Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication
—Shahid Hussain, Pi-Shen Seet, Asim Qazi, Abdul Salam, Saalem Sadeque, Sanaullah Shar []

Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers
—Sara Alida Volkmer, Martin Meißner []

Integrating game theory and data-driven optimization models for online retailers with reusable packaging adoption
—Xianhao Xu, Ruiting Yue, Bingnan Yang, Zhiwen Li []

The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging
—Daria Plotkina, Landisoa Rabeson, Silke Bambauer-Sachse []

Unpacking when and how business analytics affect firm performance and customer satisfaction: A longitudinal examination
—Mutasim Alfadhel []

Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages
—Yue Chen, Yong Wang, Jing Zheng, Yimin Song, Yue Wen []

Providing social support in technology-based service encounters: Activating intrinsic motivations to create better outcomes
—Marjan Aslan, Byron W. Keating []

Service ads in the era of generative AI: Disclosures, trust, and intangibility
—Jamie L. Grigsby, Meg Michelsen, César Zamudio []

From familiarity to acceptance: The impact of Generative Artificial Intelligence on consumer adoption of retail chatbots
—Marta Arce-Urriza, Raquel Chocarro, Mónica Cortiñas, Gustavo Marcos-Matás []

Revitalizing retail: The roles of functionality and recreation in shaping mall experiences in a changing retail era
—Shaked Gilboa, Iris Vilnai-Yavetz, Vince Mitchell []

Unraveling how poor logistics service quality of cross-border E-commerce influences customer complaints based on text mining and association analysis
—Yu Zhang, Huimin Huang []

Exploring sustainable consumer behaviour in retail: A teacher-student model framework for socio-economic insights
—Sumit Tripathi, Roma Trigunait []

Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
—Irfan Hameed, Bibi Zainab, Umair Akram, Woo Jia Ying, Chesney Chan Xing, Kamran Khan []

Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication
—Rasha Dahrouj, Omar S. Itani, Linda D. Hollebeek, Hossein Eslami, Abdul-Nasser Kassar []

Generating product reviews from aspect-based ratings using large language models
—Prince Pandey, Jyoti Prakash Singh []

Artificial intelligence digital employees and sustainable innovation in online retail: The mediating role of ambidextrous green innovation and the moderating role of ethical anxiety
—Shaofeng Wang, Hao Zhang []

Identifying targeted needs from online marketer- and user-generated data
—Ye Bai, Grace Yu-Buck []

Bridging Digital Product Passports and in-store experiences: How augmented reality enhances decision comfort and reuse intentions
—Kishokanth Jeganathan, Andrzej Szymkowiak []

Understanding user motivations for goal disclosure on social media: Structure, measurement and impact on goal attainment
—Jian Li, Yanping Gong, Chunyan Chen, Qing Ouyang []

“Planting” meat substitutes in the meat shelf: An online and two supermarket field experiments to explore the effect of placing meat substitutes next to meat
—M. van der Meer, E.M. Schruff-Lim, M.C. Onwezen, A.R.H. Fischer []

A new social media programme for brands? A study of the relationship between virtual influencers and brand followers
—Zhiwei Guo, Hongtao Yang, Wang Yang []

Behind the screens. Privacy and advertising preferences in VoD —the role of privacy concerns, persuasion knowledge, and experience
—Michał Paliński, Bartosz Jusypenko, Wojciech Hardy []

Artificial intelligence in live streaming: How can virtual streamers bring more sales?
—Yaping Chang, Han Wang, Zhenjiang Guo []

Endorsing alone or with humans: Investigating the impact of virtual influencers’ presentation formats on endorsement effectiveness
—Guangkuan Deng, Jiayi Kang, Lijuan He, Ying Xu []

Consumers’ questions as nudges: Comparing the effect of linguistic cues on LLM chatbot and human responses
—Qian Wu, Han Zheng [Google Scholar]

Predicting retail shop number against roadside tree canopy shade: A national wide demonstration across 148 cities of China
—Yifeng Liu, Xinyu Wang, Hongxu Wei, Zhanhua Cao []

Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam
—Hoang Tran Phuoc Mai Le, Phuong Van Nguyen, Peter Stokes []

Financial services mistreatment, financial access, and financial well-being: A causal mediation analysis
—Julie Birkenmaier, Yingying Zhang, Jin Huang []

Exploring the impact of targeted communication on customer experience: A natural experiment
—Rocco Caferra, Dario Antonio Schirone, Paola Tiranzoni, Andrea Morone []

An innovative method for improving hotel service using implicit requirement generation and quality function deployment
—Meng Zhao, Yimai Zhang, Chenxi Zhang, Yaqi Wang []

Chatbots at the frontline: Unveiling antecedents of customers’ willingness to accept chatbot intervention in service recovery
—Wen-Hai Chih, Kai-Yu Wang, Hope Wilfred Banda []

Recovering customer satisfaction after a chatbot service failure – The effect of gender
—Alexandra Rese, Lennart Witthohn []

The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective
—Camila Lee Park, Mauro Fracarolli Nunes []

The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce
—Lijuan Luo, Ling Liu, Yujie Zheng, Yuwei Wang []

Temporal buffering: Exploring how temporal distance affects consumers’ reactions to product recalls
—Qianwen Shao, Yi-Na Li, Yang Liu, Zhi Li, Jingjing Tian, Jiuchang Wei []

Retailing education as panaceas: Exploring the effects of knowledge transfer on organizational and employee outcomes
—Hyowon Hyun, Weon Sang Yoo, Yuhsuan Chen []

An algorithmic marketing approach to analyzing consumer well-being: Incorporating psychological factors in customer loyalty
—Yu Zhao, Michiko Tsubaki []

Exploring multimodal factors in online reviews: A machine learning approach to evaluating content effectiveness
—Yuhao Zhang, Qianru Li, Jinzhe Yan []

Blockchain meets luxury: The role of NFT authentication in luxury retail platforms
—Jisu Jang, Jiyun Kang []

Enhancing social media engagement: Speech act strategies across influencer types
—Xing Fang, Seong Kyoung Shin, Xingyu Huang []