J Promo Man
Introduction
Journal of Promotion Management, 31(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Does Food ASMRtist Induce Sensory Marketing? An Instagram Content Analysis
—Sumiran Maheshwari, Ankit Kumar & Ranjeet Kumar Raman [] []
From Social Media to E-Commerce: Mitigating the Impact of Negative Online Reviews Through Influencer Inoculation Messages
—Yang Feng, Quan Xie & Huan Chen [] []
Fear of Missing out on Hedonic Buying Decision: The Role of Reputation, Media, Self-Congruity, and Time Availability
—Hafizh Fitrianna, Usep Suhud, Rahmi Setiawati & Fitranty Adirestuty [] []
Monogamy in the Harem of Hedonic Digital Services The Role of Psychological Ownership疳n Loyalty
—N籀ra Kisf羹rjesi, Ariel Zolt獺n Mitev & gnes Hofmeister-T籀th [] []
Memes Matter: Effect of Meme Content Dimensions on Brand Continuance Intention
—Ashima Agrawal, Daneshwar Sharma & Manoj Kumar Mishra [] []
Parasocial Relationships and Self-Disclosure: Strengthening Brand Image Through Brand Attitude in Premium Cosmetics
—Shweta Saini & Rohit Bansal [] []