J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 37(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Gen Zers’ Travel-Related Experiential Consumption on Social Media: Integrative Perspective of Uses and Gratification Theory and Theory of Reasoned Action
—Wooyang Kim & Dale A. Cake [] []
The Influence of Social Control and Feelings of Guilt in a Religious Context on Consumer Boycotts
—Fatih Mehmet Kıyak & Sonyel OflazoÄŸlu Dora [] []
Assessing the Impact of e-Levy on Perceived Value and Customer Satisfaction of Mobile Money Innovation in Ghana
—Peter Anabila, Michael Mba Allan & Joshua Kofi Doe [] []
Modeling the Relationship between Time-in-Market and Market Share for Casual-Dining Chains in the Kuwait Market
—Larry P. Pleshko & Richard A. Heiens [] []
‘I Am Who I Am, But I Am Complicated’: The Mediating Role of Ambivalence on Country of Origin (COO) Between Consumer Self-Positioning and Willingness to Buy
—Hang Yuan & Bishan Wang [] [Google Scholar]
Book Review
Marketing 5.0: Technology for Humanity, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Hoboken, NJ: John Wiley & Sons Inc., 2021. 206 pp. ISBN 978-1119668510. List price: $28.00. Hardcover
—Abhijit Roy []