Intl J Res Mar
Introduction
International Journal of Research in Marketing, 42(1)
POSTING TYPE: TOCs
Measuring the long-term impact of business school research on academia, teaching, society and decision makers
—Michael Haenlein, Andrew Jack []
The power of generative marketing: Can generative AI create superhuman visual marketing content?
—Jochen Hartmann, Yannick Exner, Samuel Domdey []
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience
—Alain Debenedetti, Déborah Philippe, Delphine Dion []
Value outcomes in Airbnb as a chronotopic service
—Marian Makkar, Samuelson Appau, Russell W. Belk []
When waiting makes sense: How consumer anticipation affects later evaluations
—Tunyaporn Vichiengior, Claire-Lise Ackermann, Adrian Palmer []
Emoji marketing: Toward a theory of brand paralinguistics
—Jacob Almaguer, Reto Felix, Colleen M. Harmeling []
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects
—Saeid Vafainia, Robert P. Rooderkerk, Els Breugelmans, Tammo H.A. Bijmolt []
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma
—Lili Wenli Zou, Chi Kin (Bennett) Yim []
Party over product: People exaggerate the influence of political cues on others’ consumption preferences
—Justin Pomerance, Leaf Van Boven []
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength
—Michiel Van Crombrugge, Niels Holtrop, Kathleen Cleeren, Els Breugelmans []
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance
—Stijn Maesen []
Toward open science in marketing research
—Lachlan Deer, Susanne J. Adler, Hannes Datta, Natalie Mizik, Marko Sarstedt []