Euro J Mar
Introduction
European Journal of Marketing, 59(3)
POSTING TYPE: TOCs
Spillover effects of sensory stimulation
—Tilottama G. Chowdhury, Adwait Khare, Robin A. Coulter []
The right fit: how the alignment between customer orientation and service climate boosts employee commitment and customer loyalty
—Michel Tremblay, Xavier Parent-Rocheleau []
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions
—Anh Dang, Ashok Bhattarai, Jose Saavedra Torres []
Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation
—Ali B. Mahmoud, V. Kumar, Alexander Berman, Samer Elhajjar, Leonora Fuxman []
Cross-partner effects in coalition loyalty programs: the interaction of point redemptions with program sales
—Chen Li, Srinivasan Swaminathan, Junhee Kim []
Media sentiments and firm’s sales growth: the moderating role of offering characteristics
—Shekhar Misra, Kiran Pedada, Lee Ben, Raj Agnihotri, Ashish Sinha []
Political ideology drives the integration of country-of-origin and offshoring sustainability impact information toward globally prosocial product decisions
—Matthew Maxwell-Smith, Jeff D. Rotman, Allison R. Johnson []
Carefree cuteness: the effect of exposure to cuteness on risk seeking
—Alexis Yim, Stephen X. He, Annie Peng Cui, Lin Zhao []
Self or others? The interaction effect between benefit appeals and message sidedness on green consumption
—Jin Sun, Ruining Liu, Pan Miao []
Bodily feelings as information: the embodied cognition perspective on robotic services
—Xiling Xiong, Ipkin Anthony Wong, Fiona X. Yang []
Socially responsible cocreation in service recovery: the role of pride in prosocial compensation
—Sarah (Sa’arah) Alhouti, Kristina K. Lindsey Hall, Andrew Kuo, Thomas L. Baker []