Cal Man Rev

Introduction

California Management Review, 67(2)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Climate Change

Climate Finance: Progress, Challenges, and Opportunities on the Path to a Sustainable Planet
Laura D. Tyson and Daniel Weiss []

Transforming Business Education for Sustainability
Ann Harrison, Michele de Nevers, and Katherine Baird []

Can “Sustaining Innovation” Deliver Sustainability? Amazon’s Innovation Processes on Corporate Decarbonization
Dara O’Rourke []

Managing Sustainability Alliances: A Goal-Directed Framework
Elizaveta Johansson, Johan Frishammar, and Anna Brattström []

Digital Platforms

Leveraging Livestreaming to Enrich Influencer Marketing
Oliver Buckley, Rachel Ashman, and Michael Haenlein []

When Should Incumbent Consumer Goods Producers Ally with Digital Platforms?
Charles Baden-Fuller, John Blair, and David Teece []