Cultural Influence on Decision Making
Introduction
Special issue of the Journal of the Association for Consumer Research; Deadline 1 Apr 2026
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Calls: Journals
Posted by: James Ellis
Cultural Influence on Decision Making and Marketing
Issue Editors: Carlos J. Torelli, Sharon Shavitt, and Chi-Yue Chiu
In a globalized world characterized by increased competition, growing cultural diversity, and new opportunities for promotion and distribution of products, it is imperative for marketers to understand the role of culture in consumers’ decision-making processes, the way in which culture shapes consumption practices and brand meanings, as well as the interplay between culture and other high-level societal, sectarian, and geopolitical factors that shape consumer behavior. This 2027 issue of JACR will advance research on new theoretical perspectives on the intersection of culture science and marketing/decision making, new methodological approaches that can further culture science in marketing (e.g., leveraging recent development in computational social/behavioral science and AI-enabled/empowered research), intercultural processes to explain how personal and contextual factors can shape consumers’ identities and decisions, and theoretical integrations across diverse approaches to cultural science and dimensions of cultural differences.
For a list of submission ideas editor bios, please see the call for papers:
Editorial Timeline
- Pre-submission webinar: January 2026
- Submission portal opens: February 1, 2026
- First submission deadline: April 1, 2026
- Publication: July 2027