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INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Dialog

Posted by: Kamran Eshghi

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Call for Unpublished Research (empirical papers) on NPD Announcements and Shareholder Value

Dear Marketing Scholars and Researchers,

We are conducting a meta-analysis on the impact of new product development (NPD) and innovation announcements on shareholder value. Specifically, we are seeking studies that examine how announcements related to any stage of the NPD process affect shareholder value using the event study methodology.

To mitigate publication bias and the file drawer problem, we are reaching out to collect unpublished research, including conference papers, book chapters, working papers, and other relevant studies.

If you have conducted research on this topic using event study methodology—particularly if your findings remain unpublished—we would greatly appreciate your contribution. Specifically, we are seeking the following details:

1. Title, year, and author(s) of your study
2. Abnormal and/or cumulative abnormal return tables for all tested windows
3. Correlation table (correlations between abnormal returns and other variables)
4. Sample size of the study
5. Study context (e.g., country, industry, time period)
6. Regression estimation technique used for the cross-sectional analysis (e.g., methods addressing endogeneity, selection bias)
7. Check for confounding events (Yes/No)
8. Type of new product announcement (new product preannouncement or new product introduction)

You may send this information (or your empirical paper) as an attached Word or PDF file or include it in the body of your email.

We sincerely appreciate your invaluable contributions to this research. Your unpublished studies will help enhance our understanding of how NPD and innovation announcements influence shareholder value.

Please direct your response to Kamran Eshghi at keshghi@laurentian.ca

Best regards,

Kamran Eshghi, Hadi Eslami, and Farhad Sadeh