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J Travel Tour Mar

Introduction

Journal of Travel & Tourism Marketing, 42(2)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Boosting travel desire through secure attachment: examining travel influencers’ impact via attachment and social comparison theories
Jia Xu, Yi Wang & Yangyang Jiang [] []

Destination ambassadorship behaviours intentions: an examination of cruise tourism in Ho Chi Minh City, Vietnam
Tien Bich Ma, Thu-Huong Nguyen, Romana Garma & Anne-Marie Hede [] []

Color saturation effect in hotel images: moderating roles of travel purpose and busy mindset
YooHee Hwang, Heewon Kim, Yuqiao Cheng & Jaehee Gim [] []

Uncovering heterogeneity in customers’ cleanliness perceptions and its impact on visit intentions: Findings from a multi-method analysis
Yuan Wang, Zizhen Zou & Kevin Kam Fung So [] []

Factors influencing behavioral intention to use facial recognition payment in the restaurant industry: a comparative analysis of China and Malaysia
Teng Yu, Ai Ping Teoh, Junyun Liao & Chengliang Wang [] []

Influencing factor analysis and marketing performance evaluation of tourist attractions on China TikTok: a PFN-BWM approach
Suizhi Luo & Qian Li [] []