J Mar Ed
Introduction
Journal of Marketing Education, 47(1)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Editor’s Corner
Wisdom From Great Marketing Educational Scholars
—Victoria L. Crittenden []
Enhancing Legitimacy: A Pathway to Strategy Renewal of Business Schools
—Bodo B. Schlegelmilch []
The Importance of Brand Equity in the Business of Marketing Education
—Donald R. Bacon []
Marketing Is a Transdisciplinary Body of Knowledge
—Robert A. Peterson []
Transformative Marketing Education: Drivers, Outcomes, and Research Agenda
—V. Kumar, Bharath Rajan, and Vivek Garg []
The Future of Marketing and Marketing Education
—Dhruv Grewal, Abhijit Guha, Cinthia Beccacece Satornino, and Marc Becker []
Navigating the Nexus: Teaching Marketing Ethics, Social Responsibility, and Sustainability
—O. C. Ferrell and Linda Ferrell []