J Mar Comm
Introduction
Journal of Marketing Communications, 31(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Forward into the next quarter century
—Philip J. Kitchen [] []
Research Articles
Elucidating the linkage between advertisements embedded with emotional appeals and the brand relationship quality during the COVID pandemic
—Priyanka Garg, Sumanjeet Singh, Pankaj Chamola, Amit Kumar & Minakshi Paliwal [] []
The impact of regulatory focus on store promotions: The role of shopping enjoyment
—Ram Mohan Dhara, Jagrook Dawra & Bikramjit Rishi [] []
Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of source credibility and product label
—Anita G. Rodriguez, Rozbeh Madadi, Ram Acharya, O. John Idowu, Erin Baca Blaugrund, Miguel ngel Z繳簽iga & Ivonne M. Torres [] []
The impact of self-identification with global consumer culture on eWOM generation: a test of global consumer culture theory
—Charles R. Taylor, Mahdi Rajabi, Shelly Rathee & Somayeh Zamani [] []
Word of mouse! What drives consumer voluntarism to write online reviews?
—Gowhar Rasool & Anjali Pathania [] []