Intl J Wine Bus Res
Introduction
International Journal of Wine Business Research, 37(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Exploring marketing strategies in wine tourism: a comparative study of Roussillon and Empordà wine regions
—Raquel Camprubi, Olga Goncalves []
Consumer-based brand equity of US domestic and global wine tourism destinations from the American market perspective
—Ady Milman, Asli D.A. Tasci, Robin M. Back []
Big data analysis of Spanish wine consumers reviews
—Esther Calderon-Monge, Vicente Ripollés-Matallana, Bruno Baruque-Zanón, Santiago Porras Alfonso []
Enhancing wineries’ sustainability through territorial certifications: a case study in Emilia-Romagna, Italy
—Alberto Ceccacci, Luca Camanzi, Cosimo Rota, Riccardo Fiorentini, Giulio Malorgio []
Wineries’ reference points and strategic positioning: an approach to their strategic choices
—Ana MarÃa GarcÃa-Pérez, Vanessa Yanes-Estévez []
Sipping and sharing: impact of emotions and topics on the usefulness of travelers’ wine festival forum posts
—Prosper Bangwayo-Skeete, Ryan W. Skeete []
Knowledge base and innovative practices: analysis of the moderating effect of network competence. An application in the Alicante wine industry
—Manuel Expósito-Langa, José-Vicente Tomás-Miquel, Andreea-Elena Fotă []
Connected wine packaging in retail: quantifying customer interaction and preferences for wine information
—Irma Francoise Jacqueline Dupuis Day, Jamie Carlson, Alexander Taylor, Lisa Toohey, Fotini Delgado, Tamara Bucher []