Intl J Adv
Introduction
International Journal of Advertising, 44(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
A slap in the face! Why artificial intelligence should not be used to price discriminate against loyal customers
—Charles R. Taylor [] []
How meaningless and substantive green claims jointly determine product environmental perceptions
—Michael Jay Polonsky, Jeffrey Rotman, Virginia Weber & Prashant Kumar [] []
‘False advertising, fact-checked’ examining how social identification affects fact-checking of false advertisements
—Y. Greg Song, Natalie Brown-Devlin & Won-Ki Moon [] [Google Scholar]
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
—Eunjin (Anna) Kim, Heather Shoenberger, Donggyu Kim, Esther Thorson & E. Zihang [] []
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
—Elisabeth Van den Abeele, Emma Beuckels, Liselot Hudders & Ini Vanwesenbeeck [] []
The more you know…? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads
—Selina Noetzel, Alice Binder & Jörg Matthes [] []
The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM
—AyÅŸegül Özsomer, Zeynep Müge Güzel, Casey E. Newmeyer & Ellen Schmidt-Devlin [] []
The prevalence and portrayal of Asian Americans in advertising: a comparative content analysis over three decades
—Nancy Howell Brinson, Katharine Hubbard & Dana Berry [] []
Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers?
—Wuxia Bao, Emma Beuckels, Liselot Hudders & Shubin Yu [] []