EMAC 2025
Introduction
Joint Symposium with GAMMA, Madrid, 25-30 May 2025; Deadline 28 Feb
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Revisits
Posted by: Kyung Hoon Kim
Call for Papers
2025 EMAC & GAMMA Joint Symposium
AI Transformation in Human & Smart Marketing
May 25th–30th, 2025
Pozuelo (Madrid), Spain
European Marketing Academy and Global Alliance of Marketing and Management Associations will hold the ‘2025 EMAC & GAMMA Joint Symposium: AI Transformation in Human & Smart Marketing’ at the 54th European Marketing Academy Annual Conference, which will be held in Madrid, Spain, May 25th –30th, 2025.
Accepted papers will be published in the 2025 EMAC Annual Conference Proceedings after double-blind review process. All accepted papers will be considered as candidates for special issues of the Journal of Global Scholars of Marketing Science, and the Journal of Global Fashion Marketing on ‘AI Transformation in Human & Smart Marketing.’
You are cordially invited to join the ‘2025 EMAC & GAMMA Joint Symposium: AI Transformation in Human & Smart Marketing’. A few excellent submissions will be selected through the double-blind review process.
Topics: AI Marketing, Digital Marketing Research, Digital Consumer Behavior, Global Marketing, Strategic Marketing, Marketing Management, New Media Marketing, Marketing Communication, AI Transformation & Marketing etc.
Submission Deadline: February 28th, 2025
| Theme | AI Transformation in Human & Smart Marketing |
| Co-Hosts | |
| Organizer | |
| Partners | Korean Economy & Management Development Institute
Center for Sustainability & Wellbeing, Yonsei University |
| Co-Chairs | Roland T. Rust (University of Maryland), rrust@umd.edu
Juran Kim (Jeonju University), jrkim@jj.ac.kr |
| Date | May 25th –30th, 2025 |
| Venue | ESIC University, Pozuelo (Madrid), Spain |
| Submission Deadline | February 28th, 2025 |
| Submission to | – GAMMA Central Office: gammacentraloffice@gmail.com |
| Submission Guidelines /Registration | EMAC 2025 Homepage ()
GAMMA Homepage () |
| Special Issue | All of the accepted submissions will be considered as candidates for special issues of Journal of Global Scholars of Marketing Science and Journal of Global Fashion Marketing on Global Fashion Marketing on ‘AI Transformation in Human & Smart Marketing.’ |
For More Information:
e-mail: gammacentraloffice@gmail.com