JMR Updates – February 2025
Introduction
How I wrote this, and more from the Journal of Marketing Research
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
JMR Updates – February 2025
How I Wrote This Episode 16: A Look Back on Corporate Social Responsibility with Sankar Sen
Ever wonder if those papers with 1000s of citations are easy to publish? In , JMR Co-Editor chats with from Baruch Colleges Zicklin School of Business to look back at this oldie but well-cited goodie: , published in 2001 by Sankar and CB Bhattacharya, before CSR was a hot topic. Listen in as they discuss how authors can develop research streams and consider future research opportunities regarding CSR.
Listen on , , or wherever you get your podcasts.
Special Issue Session: New Methods for the Future of Marketing
In this Special Session at the Winter 蹤獲扦夥厙 Conference to launch JMRs , Editor in Chief and Coeditor moderated a panel of (top photo from left: Rebecca Hamilton, Martin Mende, Nita Umashankar, PK Kannan, Ann Schlosser, Kapil Tuli), who described the power of new methods to change the trajectory of research and methods papers that have influenced their own work.
(University of Washington) spotlighted for coding nonverbal parts of speech in online word of mouth (e.g., using all caps, emojis, or !!!!). (Arizona State University) explained how matched-pair mystery shopping field experiments allowed his team of coauthors to document bias among frontline employees in financial services (). (San Diego State University) highlighted the usefulness of technique for obtaining truthful responses to sensitive survey questions, while (University of Maryland) called attention to both classic papers on conjoint analysis (e.g., ) and new work on visual conjoint ().
Submissions to the are due Sept. 1, 2025.