J Prod Brand Man
Introduction
Journal of Product & Brand Management, 34(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Special issue: Package design: overcoming challenges for brands
Guest editors: Polymeros Chrysochou, Ulrich R. Orth, Alexandros Skandalis, Linda Brennan
Guest editorial: Package design: overcoming challenges for brands
—Polymeros Chrysochou, Ulrich R. Orth, Alexandros Skandalis, Linda Brennan []
Heritage yet contemporary: an aesthetic cultural precept explaining diasporic consumer aesthetic appreciation for package design
—Mark Buschgens, Bernardo Figueiredo, Janneke Blijlevens []
Make it unique! Why embossed product labels increase purchase intentions and willingness to pay
—Manon Favier, David A. Jaud, Camille Saintives []
Exploring the role of packaging in the formation of brand images: a mixed methods investigation of consumer perspectives
—Mijka Ghorbani, Arne Westermann []
Realistic or not? The impact of packaging images on the acceptance of insect-based food products
—Valérie Hémar-Nicolas, Fanny Thomas, Céline Gallen, Gaëlle Pantin-Sohier []
Power versus morality: uncovering the underlying mechanisms of consumer response to perceived visual sustainability in package design
—Kristina Nickel, Rebekka A. Böhm []
Packaging-free shopping: when retailers and consumers (re/mis)appropriate packaging functions
—Fanny Reniou, Elisa Robert-Monnot, Sarah Lasri []
Sustainable food packaging: engagement through the public discourse on social networks
—Salvador Ruiz-de-Maya, Elvira Ferrer-Bernal []