J Current Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 46(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages |
—Priska Breves & Nicole Liebers [] []
Expertise and Playfulness of Social Media Influencers
—Minseong Kim & Tae Hyun Baek [] []
Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness
—Muhammad Babar Khan, Ming Turner & Adnan Butt [] []
Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance
—Yang Feng & Hyehyun Julia Kim [] []
Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter)
—Vaibhav Shwetangbhai Diwanji, Juliann Cortese & Jaejin Lee [] []
The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces
—Hyun Ju Jeong [] []