J Con Mar
Introduction
Journal of Consumer Marketing, 42(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Social media disclosure: maximizing versus satisficing effects on default preferences
—Georgiana Craciun, Wenqi Zhou []
Conspicuous consumption at the Indian BOP: a boon or bane?
—Abhinav Srivastava, Srabanti Mukherjee, Biplab Datta, Tanmoy Bag []
Is masculinity ruining the male skincare market? Comprehensive insights on consumer behavior in cosmetics
—Paulo Duarte, Susana Silva, Maria Joana Carvalho []
Through a child’s eyes: eye tracking to study children’s consumer behavior
—Patricia Huddleston, Anna R. McAlister, Fashina Alade []
Psychological ownership of health promotes self and other-oriented health behaviors
—Mahendra Singh Rao, James M. Leonhardt []
How does gameful experience foster customer engagement and brand advocacy? Consumer insights into branding in e-tail
—Garima Malik, Debasis Pradhan []
Typology of trust in micro-health and fitness influencers
—Carsten D. Schultz []
Gendered AI in fully autonomous vehicles: the role of social presence and competence in building trust
—Giulia Pavone, Kathleen Desveaud []