J Adv
Introduction
Journal of Advertising, 54(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers
—Mona Mrad, Zahy Ramadan, Zsófia Tóth, Lina Nasr & Sahar Karimi [] []
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
—Linwan Wu, Naa Amponsah Dodoo & Taylor Jing Wen [] []
Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements
—Kasey Windels, Sophia Mueller, Xiaofan Wei & Huan Chen [] []
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models
—Kelly Cowart, Zhihao Yu & Aihui Ding [] []
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement
—Debashree Roy Bhattacharjee, Debasis Pradhan, Abhisek Kuanr & Neeru Malhotra [] []
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent
—Robert Madrigal, Catherine Anne Armstrong Soule & Jesse King [] []
A Meta-Analysis of the Antecedents and Consequences of Advertising Value
—Guoquan Ye, Xin Guan, Liselot Hudders, Yi Xiao & Jingyu Li [] []
Through the Partisan Looking Glass: Evidence of Asymmetric Credibility and Persuasion Effects of Unverified Negative Brand Information on Social Media
—Niek Althuizen [] []