���������

INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Revisits

Posted by: Kyung Hoon Kim

---

Call for Papers:

Special Issue of Journal of Global Scholars of Marketing Science on

“Digital Marketing Research and Customer Experience”

Extended Submission Deadline for Extended Abstract: Feb. 28, 2025

Full Paper Submission Deadline: Sept. 15, 2025

The Journal of Global Scholars of Marketing Science will publish a special issue on “Digital Marketing Research and Customer Experience” with selected papers presented in a track called “Digital Marketing Research and Customer Experience” at the 2025 Global Marketing Conference at Hong Kong.

The advent of digital technologies and platforms, such as computers, mobile devices, and social media, has fundamentally transformed the dynamics of interaction between consumers and marketers (Moffett et al., 2020). Recently, numerous emerging digital technologies, including artificial intelligence and virtual reality, have emerged, reshaping how businesses market and deliver products and services to customers, as well as how customers engage with businesses (Park et al., 2024; Grewal et al., 2020; Omar et al., 2024). These emerging technologies have also altered the ways in which consumers search for information, evaluate products and services, make purchasing decisions, and share experiences with others (Schweidel et al., 2022; Rasul et al., 2024). The digital technologies adopted by marketers have integrated interactions with brands into the daily lives of customers, enabling continuous tracking of user activities throughout the entire customer journey (Kim et al., 2021). These technologies are rapidly becoming the primary sources for automated delivery processes and personalized customer experiences (Lajante et al., 2023).

Potential Subjects for this JGSMS special issue:

• The interaction between consumer and AI agents
• Consumer’s unethical behavior towards AI agents
• Consumer’s perception in the Metaverse driven by the digital technology such as AR and VR
• The roles of AI agents in consumer’s experience
• Improving the customization through AI driven marketing activities
• Consumer-brand relationships in the MR (mixed reality)
• Consumer identity in the Metaverse
• Social influence on the consumer in the Metaverse
• Digital ownership in the Metaverse
• Consumer’s real-time experience in the Metaverse
• Consumers’ brand personality perceptions in a digital world
• Enhancing customer creativity through new technologies
• Customer experience in digital platform ecosystems
• The role of the Internet of Things on consumer
• The gamification and value co-creation on the digital platforms
• Leveraging blockchain‐certified NFTs to drive consumer behavior
• The consumer’s perception of the virtual endorsement in the social media
• The influence of the anthropomorphism of virtual agents on consumers
• Consumer’s engagement with the IoT

Authors should submit the extended abstract to the track “Digital Marketing Research and Customer Experience” of the 2025 Global Marketing Conference at Hong Kong before Feb. 28, 2025, to be qualified for the formal full-paper submission to this JGSMS Special issue. Please notice that only the submission accepted by and presented in the track “Digital Marketing Research and Customer Experience” of the 2025 Global Marketing Conference at Hong Kong would be invited to submit the full manuscript to the special issue.

Among submissions to the track “Digital Marketing Research and Customer Experience” of the 2025 GMC at Hong Kong, papers selected by the special issue guest editors will be considered for submission to this special issue of the Journal of Global Scholars of Marketing Science on ‘“Digital Marketing Research and Customer Experience”. Full paper submission to the JGSMS should follow the submission guidelines of the Journal of Global Scholars of Marketing Science ().

Submission Link:

Guest Editors:

–�������������� Prof. Neo (Huanzhang) Wang, Department of Marketing, School of Business, Jiangnan University, China, gammaneowong@gmail.com

–�������������� Prof. Miyea Kim, Dept. of Business Administration, Business School, Changwon National University, Republic of Korea, yeakim@changwon.ac.kr

 

For More Information:

Conference Homepage:

Conference Organizing Committee: gammacentraloffice@gmail.com

Journal of Global Scholars of Marketing Science: