Multicultural Marketing
Introduction
Innovations and the Road Ahead, an SCP Boutique Conference, Louisville, 31 Jul-1 Aug 2025; Deadline 28 Feb
Dear Colleagues,
I’m writing to invite you to submit your research to our upcoming SCP Boutique Conference on Multicultural Marketing: Innovations and the Road Ahead. The conference will be held in Louisville, KY, on July 31–August 1, 2025, and aims to bridge the gap between academic research and industry practices by exploring how consumers who embrace multiple cultural identities integrate and negotiate diverse cultural influences.
We welcome multidisciplinary submissions—from consumer culture theory and behavioral economics to survey/experimental research and ethnography—that address key questions such as:
- How do multicultural consumers integrate and negotiate multiple cultural influences in their decision-making?
- What role does cognitive flexibility play in interpreting and responding to marketing messages that appeal to more than one culture?
- How can brands develop value propositions that resonate across diverse global markets?
- What are the benefits and challenges of multicultural marketing in today’s dynamic marketplace?
Important Dates:
- Submission Deadline: February 28, 2025
- Notification Date: March 29, 2025
- Conference Dates: July 31–August 1, 2025
For full details, please check out the call for papers here: