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INTEREST CATEGORY: SUSTAINABILITY
POSTING TYPE: Awards

Posted by: Aria Childers

“Sustainable Marketing: The Industry’s Role in a Sustainable Future” by Paul Randle & Alexis Eyre Receives the 2024 ��������� Foundation Leonard L. Berry Marketing Book Award

The ��������� Foundation (���������F) is proud to recognize “Sustainable Marketing: The Industry’s Role in a Sustainable Future” by Paul Randle & Alexis Eyre as the 2024 Leonard L. Berry Marketing Book Award recipient! This award recognizes books published in recent years whose innovative ideas have made a significant impact on marketing and related fields.

Finalists for the 2024 award include “The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy” by Roland T. Rust and Ming-Hui Huang and “Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement” by Laurence Minsky, Susan Westwater, Scot Westwater, and Colleen Fahey with the foreword by Philip Kotler.

The 2024 Berry Book Selection Committee praised “Sustainable Marketing” for its thought-provoking narrative, practical guidance, and actionable strategies. This book stands out for encouraging readers to ask bigger questions about the industry, their organizations, and their roles within it. Click here to read more about “Sustainable Marketing” and its authors.

This award will be honored at the ���������F Awards Luncheon at the ��������� Winter Academic Conference in Phoenix, Arizona, February 14-16, 2025 along with a special Berry Book Award panel discussion with the authors of “Sustainable Marketing: The Industry’s Role in a Sustainable Future,” “The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy,” and “Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement,” at the conference on February 14, 2025, from 4:15-5:30pm.