Understanding Business and Consumer Data Sourcing
Introduction
Discussion hosted by Sage Data and Data Axle, 13 Feb 2025
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Posted by: Jonathan Fugger
Understanding Business and Consumer Data Sourcing
Join us for a discussion exploring the sourcing process behind business and consumer data, how to evaluate the quality of data sources, and why changing sources may be necessary to maintain data integrity. It will also examine consumer data privacy and what happens to consumer data after transactions. This discussion will be led by Data Axle experts Chris Fruehwald, Eric Freeberg, and Jeremy Groen.
Date: Thursday, February 13, 2025
Time: 10am PST | 1pm EST | 6pm GMT
Hosted in partnership between Sage Data and Data Axle, this webinar will help you
- Understand the process of sourcing business and consumer data and the importance of evaluating data quality.
- Identify factors that may require changing data sources to ensure data integrity.
- Learn about the public accessibility of certain types of business data and its implications for academic research and business practices.
- Examine how consumer data is collected and explore data privacy.