���������

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

---

Engaging Consumers With Virtual Reality: A Moderation Role of Product Types and Consumption Orientations
—Sol Lee, Kyungdon Choi, Minki Kim []

Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food
—Svenja Gerecht, Lisa Eckmann, Daniel Wentzel, Jan R. Landwehr []

Redefining Excellence: Exploring the Influence of Social Comparison on Green Product Evaluation
—Ya Wang, Shuilong Wu, You Li, Shibin Sheng, Yongna Yuan []

Managing Pharmaceutical Promotion Mix in the Rise of Social Media
—Malika Chaudhuri, Tanawat Hirunyawipada, Yue Pan []

‘I’ Value the Future, but ‘W’ Value the Past: The Impact of Self‐Construal on Nostalgia Versus Forestalgia Narrative Ads
—Mei Wu, Zhigang Shou, Sarena Jiang Su, Xiaotian Liu [Google Scholar]

Influencer Activism: Insights for Effective Partnership With Brands and Organizations
—Mario D’Arco, Generoso Branca, Vittoria Marino, Riccardo Resciniti []

Choice, Psychological Ownership, and Option Valuation
—Eugene Y. Chan []

Self‐Comparing With Virtual Influencers: Effects on Followers’ Wellbeing
—Lina I. Nasr, Sahar Mousavi, Nina Michaelidou [Google Scholar]

The Servicescape and Its Impact on Consumer Satisfaction: A Meta‐Analysis
—Peihao Wang, Laurie Wu, Lisa Gao, Anna S. Mattila []

Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset
—Christina Papadopoulou, Magnus Hultman, Pejvak Oghazi []

From Virtual Trainers to Companions? Examining How Digital Agency Types, Anthropomorphism, and Support Shape Para‐Social Relationships in Online Fitness
—Ying Feng, Jie Meng, Jun-Hwa Cheah []

Conflicting Consumer Beliefs Influencing Eco‐Innovation Adoption: Motives and Barriers for Accepting the Laser Marking of Organic Products
—Jean Pfiffelmann, Olga Untilov, John Thøgersen, Romain Franck []

Overcoming the Challenge of “Green Enough”: Exploring the Dark Side of Incremental Green Options
—Ke Zhong, Zhirui Yan, Hongjie Sun, Rong Huang []

Aversion to Human Intervention: Why Food in Complex Packaging Design Is Perceived as Less Healthy
—Yun He, Xiao Li, Zengxiang Chen []

What Drives Consumers to Engage in Immersive Technologies? A Consumer Metaverse Engagement Motivation Model
—Yunus Kalender, Francisco Guzmán []