PhD Course in Marketing Strategy Performance
Introduction
Theory, Models, and Empirical Applications, Cologne, Germany, 14-17 Jul 2025; Deadline 15 Jun
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Events
Posted by: Alexander Edeling
PhD course on
Marketing Strategy Performance by Prof. Simone Wies and Prof. Alexander Edeling
In July 2025, Simone Wies (Goethe-University Frankfurt) and Alexander Edeling (KU Leuven) are offering a PhD course in collaboration with the German Association for Business Research (VHB) on “Marketing Strategy Performance: Theory, Models, and Empirical Applications”. The course is aimed at quantitatively oriented doctoral students and postdocs in marketing and related disciplines who are working on strategic marketing issues. We provide both conceptual and methodological insights. Participants will also receive feedback on their research projects and have the opportunity to exchange ideas and network with doctoral students from other universities. The course will take place in Cologne, Germany, from July 14 to 17, 2025. Registration deadline is June 15, 2025. Further information including registration instructions can be found .