J Mar
Introduction
Journal of Marketing, 89(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World
—Leonard L. Berry, Tracey S. Danaher, Timothy Keiningham, Lerzan Aksoy, and Tor W. Andreassen []
Becoming More Socially Profit Oriented
—George S. Day []
Driving Social Profit: Frontline Insights from an Entrepreneur Committed to Sustainable Innovation
—Alessandro Benetton []
Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers
—Jennifer K. D’Angelo, Lea Dunn, and Francesca Valsesia []
AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators
—Neeraj Arora, Ishita Chakraborty, and Yohei Nishimura []
Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You ÂÜÀòÉç¹ÙÍøt How Customers Respond to Advertising
—Michael Braun and Eric M. Schwartz []
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics
—Delphine Dion, Roman Pavlyuchenko, and and Sonja Prokopec []
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising
—Shijie Lu, Sha Yang, and Yao (Alex) Yao []
How Retailers Change Ordering Strategies When Suppliers Go Direct
—Michiel Van Crombrugge, Els Breugelmans, Femke Gryseels, and Kathleen Cleeren []
Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals
—Yanli Jia, Jun Ouyang, John Qi Dong, and Yuwei Jiang []