J Macromar
Introduction
Journal of Macromarketing, 45(1)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces
—Madhu Viswanathan, Arun Sreekumar, Saravana Jaikumar, and Shantanu Dutta []
Marketing Communication-Actions for Commons Care
—Martina Tafuro, Paola Signori, and Enrico Marcazzan []
Differentiating and Synthesizing Socially Responsible Consumption: A Multi-Level Conceptual Framework and Future Research Directions
—Vaibhav Sharma, Diptiman Banerji, and Victor Saha []
Product-Form Strategy and the Macro Structures of Service Ecosystems
—Kellilynn M. Frias and Mrinal Ghosh []
Macromarketing Pedagogy at the 2024 Conference
—Julie V. Stanton and Stanley J. Shapiro []
Book Review
Book Review: Advertising and Consumer Culture in Ireland, 1922–1962 by Stephanie Rains
—Richard A. Hawkins []
Special Section: How Can Marketing Address the Big Issues of Our Time
Special Section Editor: M. Joseph Sirgy
Editorial
How Can Marketing Address the Big Issues of Our Time
—M. Joseph Sirgy []
Four-Stage Model of Marketing Systems Evolution: A Theoretical Framework for Sustainable and Inclusive Markets
—Alpaslan Kelleci []
A Metaphysical Investigation into the Role of Marketing in Mitigating International Conflicts
—Ran Liu []
Socially Responsible Fintech Using Open Social Innovation
—Frederick Kaefer, Guillermina Luz Mora, and Nicholas J.C. Santos []
A Consumer Vulnerability Perspective on State-Sponsored Propaganda
—Shawn Enriques and Mark Peterson []
The Nexus of Knowledge, Action, and Values, and the Philosophical, Social, and Normative Foundations of Marketing
—Michaela Haase []
When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response
—Ina-Linda Deuchert, Rebekka Böhm, Caroline Meyer, and Ulrich R. Orth []
A Transformative Orientation Model for Encouraging Responsible Marketing Actions
—Angeline Close Scheinbaum, Laurel Steinfield, Mike Giebelhausen, and Susan Dobscha []
Consumer Support for Climate Policies Driven by Political Ideologies
—Aline Ribeiro Gomes, Kavita Miadaira Hamza, Sofia Batista Ferraz, and Luis Hernan Contreras Pinochet []
Exploring Consumer Sentiment toward Affordable Housing
—Veronica L. Thomas, Kiran Karande, and Rajeev Airani []
It’s a Non-binary World (After All): The Effect of Intersectionality on Transgender Consumers Experiencing Vulnerability
—VÃvian Silva Lima Marangoni, Sofia Batista Ferraz, Andres Rodriguez Veloso, Diogo Fajardo Nunes Hildebrand, and Lealis Vaz Meleiro Lopes [Google Scholar]