J Intl Mar
Introduction
Journal of International Marketing, 33(1)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Should Global Brands Engage in Brand Activism?
—Paurav Shukla, Veronica Rosendo-Rios, and Dina Khalifa []
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values
—George Balabanis, Anastasia Stathopoulou, and John Balabanis []
Distance and Preference for Full Versus Shared Control: The Moderating Role of Decision-Maker Self-Construal
—Hyeyoon Jung, Peter Magnusson, Stanford A. Westjohn, Yi Peng, and Douglas Dow []
Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem
—Adamantios Diamantopoulos, Michela Matarazzo, Mona Mrad, and Mariel Maack []
Untangling the Duality of Emerging Market Firms’ Response to Outward Foreign Direct Investment Policies on Their Innovation Performance: A Resource Dependence Perspective
—Yueqi Wang, Wanqiu Xu, and Bin Guo []