J Assoc Con Res
Introduction
Journal of the Association for Consumer Research, 10(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Moral Motives in Consumption
—Shreyans Goenka, Sankar Sen, and Manoj Thomas []
The Moral Compass of Identity: Ethical Predispositions Predict the Importance Consumers Ascribe to Their Group and Individual Identities
—Jayant Nasa, Jeffrey D. Rotman, Kathryn R. Mercurio, Mark G. Staton, and Andrea Vocino []
Fate, Forgiveness, and Brands: How Karmic Beliefs Impact Consumer Responses toward Transgressing Brands
—Khue (Kylie) Vo and Yuna Choe []
Morality and Continuity Authenticity Trade-offs in the Removal of Unethical Founders
—Lan Anh N. Ton, Rosanna K. Smith, and Julio Sevilla []
Acting Immorally to Self-Enhance: The Role of Diagnostic Self-Deception
—Sara Loughran Dommer []
Knowledge, Morality, and the Appeal of Counterfeit Luxury Goods
—Ludovica Cesareo and Silvia Bellezza []
Moral Wiggle Room through Ambiguity as a Foot in the Door: Can We Tap into Consumers’ (Illusions of) Prosociality for Good?
—Shoshana Segal and Geeta Menon []
In Touch with Those in Need: How Touchscreen Devices Lead Consumers to Support Social Causes
—Aekyoung Kim, Hyojin Lee, and Saerom Lee []
From Sinners to Saints: How Redemption Stories Motivate Charitable Giving
—Eric Levy, Rishad Habib, Katherine White, and Karl Aquino []
Hidden Commitments and Future Opportunities: Implicit Moral Philosophies in Consumer Psychology
—Cait Lamberton, Martin P. Fritze, Ed Love, Amit Bhattacharjee, Philip Fernbach, and Corey Cusimano []