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POSTING TYPE: TOCs

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Editorial

Greetings from the new JAMS editorial team
—Charles H. Noble, Stephanie M. Noble, Costas Katsikeas, Stephan Ludwig, Raji Srinivasan []

Influencer marketing unlocked: Understanding the value chains driving the creator economy
—Barak Libai, Ana Babić Rosario, Maximilian Beichert, Bas Donkers, Michael Haenlein, Reto Hofstetter, P. K. Kannan, Ralf van der Lans, Andreas Lanz, H. Alice Li, Dina Mayzlin, Eitan Muller, Daniel Shapira, Jeremy Yang, Lingling Zhang []

Customer insights for innovation: A framework and research agenda for marketing
—Stefan Stremersch, Elke Cabooter, Ivan A. Guitart, Nuno Camacho []

Influencer marketing effectiveness: A meta-analytic review
—Meizhi Pan, Markus Blut, Arezou Ghiassaleh, Zach W. Y. Lee []

Network centrality and firm performance: A meta-analysis
—Mehdi Nezami, Natalie Chisam, Robert W. Palmatier []

The unheard voice of marketing research: Breaking through to news and social media
—Samuel Stäbler, Michael Haenlein []

Unintended consequences of in-store technology for frontline employees: An empirics-first approach
—Anastasia Nanni, Andrea Ordanini []

The idea marketplace: Diversity, social capital, and innovation
—Andreas H. Heusler, Natasha Z. Foutz, Martin Spann, Lucas Stich []

The attenuation effects of time and “sensemaking” surveys on customer revenge
—Yany Grégoire, Mansur Khamitov, François A. Carrillat, Mina Rohani []

Effects of sampling healthy versus unhealthy foods on subsequent food purchases
—Dipayan Biswas, Annika Abell, Mikyoung Lim, J. Jeffrey Inman, Johanna Held []

Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India
—Aindrila Chatterjee, Amit J. Chauradia, Kiran Pedada []

Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry
—Alexa B. Burmester, Michel Clement, Jan U. Becker, Cord Otten []

Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks
—Hui Feng, Kimberly A. Whitler, Michael A. Wiles []

Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach
—Benjamin D. Liengaard, Jan-Michael Becker, Mikkel Bennedsen, Phillip Heiler, Luke N. Taylor, Christian M. Ringle []