Intl Mar Rev
Introduction
International Marketing Review, 42(1)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Exploring the effect of family–work conflict on employee productivity in teleworking during crisis: a cross-national comparative study
—Thi Thanh Huong (Jenny) Tran, Thi Be Loan Pham, Kate Robinson, Nicholas Paparoidamis []
Finding the sweet spot: effects of exporting on the relationship between R&D investment and NPD performance
—Carlos M.P. Sousa, Christos Tsinopoulos, Ji Yan, Gabriel R.G. Benito []
Applying the latest Uppsala model to digital products: an empirical investigation of app internationalization via app updates
—Yongseok Kim, Richard T. Gretz, Suman Basuroy []
How ethnic congruence affects authenticity and perceived taste of traditional foods
—Yahui Kuo, Sabrina Helm []
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption
—Surat Teerakapibal, Bodo B. Schlegelmilch []
How emerging-market brands can overcome a weak country image
—Mustafa Raji, Peter Magnusson, Yuri Martirosyan []
From purchase to regret: deterring counterfeit consumption through moral emotions and multicultural identity
—Linda Hui Shi, Annie Peng Cui, Stacey Fitzsimmons []