Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 37(2)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
The determinants of product trust in live streaming E-commerce: a hybrid method integrating SEM and fsQCA
—Hong-Bo Jiang, Zou-Yang Fan, Jin-Long Wang, Shih-Hao Liu, Wen-Jing Lin []
Self-regulation and panic buying: examining the brake mechanism effect on fear of missing out
—Tatiana Anisimova, Soniya Billore, Philip Kitchen []
Influencer-generated content on social media: how does influencers self-disclosure affect followers purchase intentions?
—Honghong Zhang []
Coolness and joy in games: factors influencing mobile game players’ willingness to make in-game purchases
—Yining Ma, Wang He [Google Scholar]
Unpacking service failures in artificial intelligence: future research directions
—Ritika Chopra, Seema Bhardwaj, Park Thaichon, Kiran Nair []
Effects of virtual makeups’ perceived augmentation on consumers’ perceived value
—Ruijuan Wu, Sha Xiong, Chenghu Zhang [Google Scholar]
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps
—Pratibha Singh, Garima Malik []
Effects of consumers engagement in pro-environment activities on social media on green consumption behaviour
—Fenghua Li []
Research on the influence of digital human avatar characteristics on brand fans effect
—Jifei Xie, Haoyu Wu, Zhe Li, Lulu Ma, Kexi Liu []
The persuasive effects of scarcity messages on impulsive buying in live-streaming e-commerce: the moderating role of time scarcity
—Shuaikang Hao, Ling Huang []
The impact of in-feed advertising design features on purchase intention
—Jingbo Shao, Chang Ma, Xinyue Wang []
Exploring the nexus between influencers and brand evangelism
—Purvendu Sharma, Kapil Khandeparkar []
Unveiling the marketer’s lens: exploring experiences and perspectives on AI integration in marketing strategies
—Samer Elhajjar [Google Scholar]
Personalized human-computer interaction as an information source for ride-hailing platforms: behavior intention perspective
—Jing Li, Rui Ling, Fangjie Sun, Jinming Zhou, Haiya Cai []