AMS Rev
Introduction
AMS Review, 14(3/4)
POSTING TYPE: TOCs
Conceptual-only papers: Learning from the masters
—Liliana Bove []
How to craft a compelling storyline for a conceptual paper
—Kaisa Koskela-Huotari []
A commentary on transformative consumer research: Musings on its genesis, evolution, and opportunity for scientific specialization
—Martin Mende, David Glen Mick []
Sensing physical properties for subjective meanings: Putting Emergent Consumer Perceived Value (ECPV) into the marketers’ toolbox
—Laura J. Forsman, Harri Luomala []
The role of possessions for the extended self of sustainability- concerned anti-consumers
—Sophia Elizabeth Vlieger de Oliveira, Catalina Wache, Sascha Raithel []
Self-disclosure of content creators: A systematic review and holistic framework
—Fan Wang, Brad D. Carlson []
AI for marketing: Enabler? Engager? Ersatz?
—Sreedhar Madhavaram, Radha Appan []
The past, present, and future of social media marketing ethics
—Anna Granstedt []
The gestalt of customer centricity
—Bernie Jaworski []
The pursuit of customer centricity
—Joel E. Urbany, Marta Dapena-Baron []
The gestalt of customer centricity: Forces of resistance and research priorities
—Joel E. Urbany, Marta Dapena-Baron []